Seamlessly integrate with Braze
Create personalized and targeted campaigns using Braze customer engagement platform, designed to deliver effective campaigns across multiple channels.
Integrate Cassie with Braze
Braze allows businesses to better understand the needs of their customers and act on these using personalized, multi-channel campaigns. Store and manage customer data into a singular user profile to inform tailored messaging, and seamlessly segment your customer base into dynamic groupings using Braze’s comprehensive suite of tools.
From your customer data, you can deliver automated campaigns that are tailored to specific customer journeys, helping ensure consistent communication across all touchpoints.
Marketers guide to consent and preferences
Marketers face the tough challenge of convincing people to buy their products. The ‘how’ involves crafting the right messages, selecting optimal channels, and navigating the evolving media landscape. With limited budgets and the need for precise data, marketers must be both creative and analytical in utilizing consent and preferences effectively.
Our guide dives into:
- The role of consent in marketing
- Key challenges for marketers to overcome
- 4 ways to address those challenges
